Case Study

Supporting business growth


Kritical Thinkinkg Critical Thinking badge
Kuriosity curiosity badge
Kommunication communication badge

Background & Challenge

Voilo is a payments start-up, established in 2020. It was established to help make payments fair for everyone w designed to provide cheap and securith an approach designed to save businesses and charities up to 90% in transaction costs – often the annoyance of small and independent businesses – whilst also rewarding shoppers.

With a focus on their local independent business and charity community – in their home city of Birmingham – the team has put its focus into levelling the opportunities for all businesses. It means that, irrespective of size or turnover, businesses and charities aren’t at a disadvantage when compared to their bigger competitors. That manifests itself through simple and inexpensive payments, but also through data and insight.

Through its loyalty and reward development, a thriving network of businesses, charities, donors and shoppers can be created.

With a strong set of investors sitting behind them, along with ambitious short, medium and long-term growth targets, the business needed a strategic marketing partner that could help define its proposition, alongside its vision, mission and values, as well as helping give razor-sharp focus to its go-to-market activity.

Following a pitch process, Konductor was engaged to support the team.

With vast experience within Open Banking/fintech and investor-backed organisations, the Konductor team has utilised the full spectrum of its Four-K approach to support Voilo.

Our Approach & Delivery

  • We used our routines through Kritical Thinking and Kuriosity pillar to work with the leadership team and define the company purpose, vision, mission and values.
  • We undertook a workshop to help refine the focus that sits behind its growth targets, understanding target audience.
  • We built a tone of voice and a messaging house.
  • Through our Kommunication pillar we updated the website and key sales tools, as well as delivering insights to support an evolution of its online presence.
  • All activity was underpinned with our pillar of Kommercial Accumen.

Our Legacy

Ronan Hynes, Managing Director at Voilo, said:

“Thank you to Katharine, Kate and the team at Konductor for supporting our Voilo journey. They delivered by helping us define our vision mission and purpose. Working together we were able to put forward messaging to feed into all our content at Voilo, so that we can better convey our business proposition.”

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