Brand
for Digital Greenwich Connect
“Thank you for your part in making this so successful. The feedback has been really positive. I’m aware of the effort it has taken.”
On the cusp of launching its automated wayleave solution – the first of its kind in the UK and a game changer in the UK’s race for full fibre – Trenches Law approached Konductor to help them bring to life the transformation of this archaic process.
Trenches Law needed a vehicle that would sit at the heart of a campaign targeting the telecoms market.
It needed to resonate with businesses that build and install fibre infrastructure, which allow residents and businesses to connect to the internet.
Konductor’s response to brief was a solution that allowed the team to dip into both its content expertise (the product of years spent in journalism and writing) alongside its sector expertise (the product of years spent in the technology industry).
Born was “The Book of Wayleave”.
Head of Brand and Marketing Anna Hagglund said: “We needed something that would resonate immediately with our target market; and the initial briefing call with the Konductor team was one of the most energetic and engaging we’d been involved with.
“Our Operations Director and key members of the wayleave team joined that session, and within two days we had a working prototype with chapters and scenarios sketched. Following a few minor tweaks, the book went into full production with minimal changes.
“Konductor nailed the brief, bringing the project in on budget and ahead of deadline, working within the timescales we’d set to line up our multi-faceted campaign approach”
Click the image above to download a pdf of the book
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