Case Study

Reaching, and converting a niche customer base


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Kommercial Acumen commercial acumen badge

Background & Challenge

JamICT works with some of the biggest names in business, both nationally and globally, engaging with some of the most progressive technologies, across a broad range of sectors.

Following the full customer launch of the world’s most significant industry-wide mobile payments service PayM, JamICT engaged Konductor for the responsibility of the delivery of ongoing customer communications, working across the full marketing discipline to drive registration of their landmark service.

Jam ICT Logo

Our Approach & Delivery

  • Working with a wide range of participant financial institutions and internal stakeholders, Konductor led the communication stream in this highly progressed mobile payments organisation.
  • Using our framework of approaching every client with Kuriosity, Kritical Thinking, Kommercial Acumen and Kommunication, we developed a truly unique customer-focused solution.
  • Through consumer insight and management of internal payments stakeholders, the Konductor team continues to drive consumer registration across 95% of the current account banking market.

Our Legacy

Director Adrian Burholt said: “Konductor was able to assimilate to the needs of this particular project, establishing timescales and KPIs, as well as build strong relationships with the financial community.

The project management and pace of delivery, alongside the establishment of trust within the sector, has enabled JamICT to make further strides in the payments field.”

Further Case Studies


for Digital Greenwich Connect

“Thank you for your part in making this so successful. The feedback has been really positive. I’m aware of the effort it has taken.”


for Voilo

“They delivered by helping us define our vision mission and purpose. Working together we were able to put forward messaging to feed into all our content at Voilo.”
Volta Datacentres Logo

Campaign Delivery

for Volta Data Centres

“Konductor demonstrated incredible commitment, prior knowledge, and dynamism and were instrumental in us hitting our goals.”

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