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Case Study

Raising the bar

BrightBox Group

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Kritical Thinkinkg Critical Thinking badge
Kommunication communication badge
Kommercial Acumen commercial acumen badge

Background & Challenge

BrightBox was established in 2014 as a response to its own frustrations with trying to source the right talent in the software, technology, and consulting sectors.

Building on their objective of raising the industry bar and setting a new standard, BrightBox has since become a global partner for our clients, providing them with world-class resource consulting and capability delivery.

Having completed a management buyout and with ambitious short, medium and long-term growth targets, the business searched the market for a strategic marketing partner that could help define its proposition, alongside its vision, mission and values, and help give razor-sharp focus to its go-to-market activity.

Following a pitch process, Konductor was engaged to support CEO Stuart Houghton and Head of Sales and Marketing Steve Andrews to begin a revised marketing and communications approach.

With vast experience within BrightBox’s target audience of technology, fintech and investor-backed organisations, the Konductor team has utilised the full spectrum of its Four-K approach to support BrightBox.

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Our Approach & Delivery

  • We used our routines through Kritical Thinking and Kuriosity pillar to work with the leadership team and define the company’s purpose, vision, mission and values.
  • We built a tone of voice and a messaging house that was adjusted to sit behind the four key personas in its target market.
  • Through our Kommunication pillar, we updated the website and key sales tools, before embarking on a targeted outbound campaign as well as delivering insights to support an evolution of its online presence.
  • We supported the Head of Sales and Marketing in recruiting a marketing specialist to work in an in-house role, providing coaching and mentoring, as well as shaping the 2022 plan and commercial marketing goals.
  • Producing a step-change in its market presence, we have interviewed key members of the BrightBox network, created lead-magnet content, and hosted a roundtable to demonstrate their thought leadership.
  • All activity was underpinned by our pillar of Kommercial Acumen.

Our Legacy

Steve Andrews, Head of Sales and Marketing at BrightBox, said: “After a lengthy supplier selection process we engaged the team at Konductor in mid-2021, to help us build out our marketing function and strategy.

“The team took us through a structured series of workshops and sessions, helping us clearly define the key pillars for our communications and marketing strategy, ultimately leading to a GTM plan being produced which has evolved through 2022.

“Their experience and approach have been critical to where we have got to so far, providing advice on building out our internal marketing capability as well as supplying key delivery and strategic services, and we are looking forward to driving new lead generation activities into the business.”

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