Brand
for Digital Greenwich Connect
“Thank you for your part in making this so successful. The feedback has been really positive. I’m aware of the effort it has taken.”
MBL is a chartered accountancy and business advisory firm supporting organisations with expert financial management and commercial consultancy. Though the company’s heritage is rooted in traditional accountancy and tax compliance, it has evolved to offer a more comprehensive array of business services.
In 2019, MBL set off on a course to redefine its place in the market centred on a belief that it was their people who held the key to success.
Though MBL had developed to become a more service-rich entity, this was not being communicated clearly enough to both existing and prospective customers. Nor was it reflected in the internal team structure, their values or their behaviours.
The senior team wished to implement a new strategic direction which centred around positioning the company equally as both a business growth advisor and a traditional provider of compliance accountancy and tax services. This would require internally and externally communicating the message that MBL could act both as trusted advisors for smaller companies and offer high-quality business insight, intelligence, and growth advice.
Achieving this objective necessitated a number of critical actions, including:
Konductor’s support of MBL began by creating a clear vision, mission, and values piece and sharing it throughout the company. The company proposition – MBL’s promise to its customers – was then agreed and a strategy produced, detailing how employees would align behind it to ensure delivery.
Working with the senior team, Konductor advised on the process for restructure and identified the factors which would ensure its success. This included implementing the relevant policies and procedures, building structure charts, and writing recruitment and job descriptions for the new roles being developed.
Clear practices were then put in place. Konductor provided ongoing support and advice to the senior team on delivery of the new business plan, maximising the expertise and potential of new and existing staff, and rolling out an internal cultural programme underpinned by intelligent comms.
This suite of services was provided while ensuring that that each process was legally wrapped with relevant policy and procedure.
MBL’s desired strategic direction could be summed up in one sentence:
“Positioning the company equally as both a business growth advisor and a traditional provider of compliance accountancy and tax services.”
However, ensuring that strategic direction led to a successful destination required much input across multiple services. Throughout the project, Konductor helped MBL realise their objective with the following crucial services:
Culture Development
Internal Communications
Strategic HR
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